One truck
A single grill, a single recipe, and no interest in shortcuts.
Our Story
About GOAT Burger
The Greatest Of All Time isn't a boast. It's a standard we hold ourselves to, every single day.
12+
Years of fire
Est. 2014
Still undefeated
Our Story
Built From a Food Truck.Perfected Over a Decade.
GOAT Burger started with one truck, one grill, and a refusal to cut corners. Since 2014, we've grown into a global name without changing what made us great: fresh-ground beef, live-fire grilling, and a recipe we'll never compromise on.
Read Our Full StoryLive fire
Fresh-ground beef, flame-kissed, stacked by hand every time.
Still the standard
Cities changed. Platforms changed. The burger never did.
Our Journey
A Decade of Fire
Scroll the reel — every frame is another year of fire.
01 / 04
012014
The First Stand
GOAT Burger opens as a single food stand in Downtown LA with one menu item: the Classic. Lines form within a week.
022017
First Flagship
Our first full restaurant opens, introducing the live-fire grilling method that still defines every patty today.
032020
Going International
GOAT Burger crosses the Atlantic with our Shoreditch location, bringing the Classic to London for the first time.
042024
10 Cities Strong
A decade in, GOAT Burger now serves ten cities across four countries — with the same recipe that started it all.
The People Behind It
Meet the Founders
Three obsessives who turned a single food stand into a global name — without ever touching the recipe.
01Marcus Vale
Founder & Head Butcher
Marcus started GOAT Burger out of a converted food truck in 2014, obsessed with the idea that fast food could be made without compromise. Fifteen years in professional kitchens taught him that great beef deserves respect — and a live fire.
02Elena Cross
Co-Founder & Culinary Director
A classically trained chef, Elena built the GOAT flavor system from the ground up — every sauce, glaze, and blend crafted in-house. She believes the smallest details separate a good burger from a legendary one.
03Jordan Blake
Co-Founder & CEO
Jordan turned a single stand into a global brand without ever touching the recipe. His rule: never open a new city until the old one is perfect.
The Difference
Why GOAT
It is not marketing. It is how every single burger is made, every single day.
Live Fire Grilled
Every patty is grilled over an open flame for a char you cannot fake with a flat top.
Fresh, Never Frozen
We grind beef fresh in-house daily, sourced from grass-fed regional ranches.
Made To Order
Nothing sits under a heat lamp. Your burger is built the moment you order it.
Quality Ingredients
House-made sauces, fresh-baked buns, and produce delivered daily. Zero shortcuts.
Ready When You Are
Taste the Difference
Every story is better with a burger in hand. Order now and see what a decade of obsession tastes like.